Green Nudges in ChatGpt
Analyze the impact of different digital green nudging strategies in ChatGPT on user’s decision making, encouraging the adoption of temporary chat to promote sustainable AI interactions and eco-conscious digital habits.
Scope
Human Factors in Design, Research design, Quantitative Analysis, Eye-tracking, Behavioural Design
Timeline
March 2025, 2 weeks
Project Details
Team Project, 3 members
Task Prototypes
No nudge (Control)
No information about awareness
Nudging the user about how others are doing the task they are about to do
Option to choose the default and temporary chat after typing the prompt
Treatment (T1)
Social Nudge (C+T1)
No information about awareness
Option to choose default and temporary chat after typing prompt
Treatment (T2)
Control + Incentive Nudge (C+T2)
Offering users something in return that might help them make intended decisions.
Option to choose the default and temporary chat after typing the prompt
Treatment (T3)
Informative Nudge (C+T3)
Informing users about the carbon footprint to make informative decisions
Option to choose the default and temporary chat after typing the prompt
